To continue with the Group Training Programmes. We consider outlet management and staff as our most important resource. There is also no doubt that the success or failure of an outlet is largely dependent on the relative competence of store management and staff.
We will continue to provide outstanding value to our customers. We will continue to exceed customer expectations in full, all the time.
We will further enhance the excellent partnerships built with suppliers. We will understand and communicate the value of their respective products through planned promotions and advertising. We will recognise and support supplier marketing strategies for their products, in terms of market positioning and responsible pricing.
The Liquor Centre Group will ensure that all member outlets respect local community and cultural expectations, comply with liquor regulations, and maintain with pride the reputation and credibility of the Liquor Centre Group.