Lal has been with the Liquor Centre Group since it commenced operations in 1993 and has seen the group expand from a single store to over one hundred and sixty five stores. Lal has had extensive Senior management experience in New Zealand and overseas. He worked for Boots Pure Drug Co, a large multinational business firstly as the Marketing Manager in Europe based in the United Kingdom and then as the Marketing Manager in the Far East. Boots own and operate the world's largest retail chemist chain in over 40 countries.

In New Zealand he was with Watties for fifteen years and was Deputy Managing Director of General Foods and General Manager Administration at Watties Head Office. 

Prior to joining the Liquor Centre Group he was Group General Manager Hospitality and Catering at Ceramco Corporation responsible for Australia and New Zealand.  Lal has several business degrees.

On a personal note, Lal is an avid sports fan.  He was a competitive tennis player and a B Grade Squash Player in his youth.  A knee injury playing rugby saw an early end to serious tennis.   However, he represented Eden Epsom in Auckland's premier grade "Caro Bowl" tennis competition, and the B Grade Squash competition.  He was also a member of the Sri-Lanka Cricket team, in the limited overs competition in Auckland.   He admits to being a fanatical supporter of the All Blacks and follows them on tour whenever possible.  

After completing his university studies in Management, Marketing and Information Systems Andre joined the Liquor Centre Group as a Management trainee in 2008 and worked in all of the key activities of the Group to learn the trade. He is now fully involved in all areas of the company and his expertise in information management has enabled the Liquor Centre to take advantage of technology and social media. 

He attended Kings School and Kings College in Auckland. Represented Kings at cricket and rugby and was also selected to represent Auckland Schools at rugby.  He loves playing and watching sport and is a die hard Warriors fan.